Do you ever feel like you are in a tug of war with life? Today was a very frustrating day, as I realized the distinct feeling that I was caught in the middle of two office directors. Turf wars of media vs. technology. With social media expanding the capabilities of how companies or government agencies provide their message out there, there is a piece that bridges both the social media and technology. Technology provides the infrastructure and social media provides the content.  We used to call it New Communications Technology. When content sits on top of the technology and they are both served up in a webpage or others, such as Twitter, YouTube and blogging, you then get an intermingled mix of them being intertwined as one entity. For the customer, it does not matter the backend infrastructure, they just want their content up and running at fast lightening speed. Most importantly, media and technology need to collaborate together to provide the best possible experience to the customer. So my learning bullet for today, was to step back and take a moment to reflect and remember that sometimes turf wars are not about me. I still have a lot to learn as a social media advocate to provide leadership with a influence, innovation and motivation.